Below is a blog post from my old blog which is now a bit dated (2009), but I though the lesson was worth repeating and posting here for new readers:

Here are two articles that every network marketer and entrepreneur should read and learn from.

Both articles examine last week’s speeches of Barack and Michelle Obama to the International Olympic Committee (IOC), and explain why the Obamas failed to persuade the IOC to choose Chicago as the host city for the 2016 Olympic Games.

“OBAMAS VIOLATED THE FIRST THREE RULES OF SELLING” by C. Edmund Wright.

“MICHELLE OBAMA’S OLYMPIC ‘GIMME’ SPEECH” by Joe Gimenez.

LEARN FROM THE ABOVE TWO ARTICLES!

Whether you agree or disagree with the political philosophy of either writer is irrelevant. What’s relevant is that both Wright and Gimenez correctly identify the flaws and ineffectiveness in the Obamas’ speeches and strategy.

As you read these two articles, take notes as to what the two authors point out was wrong with the Obamas’ strategy, and ask yourself if anything pertains to your sales and marketing tools.

If nothing is pertinent, then that’s good!

But if something is pertinent, then make the necessary changes!

Enjoy the articles . . .  learn from them . . . and share them!

Ben

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